What is the nature of truth?  How do we know?  When does repetition become truth, “trumping” other ideas to the contrary? As George Lakoff, distinguished cognitive scientist and linguist, suggests, merely focusing on an idea can validate it.

When do we, by choosing where we focus our attention, create that which we, ourselves, value as not Good?  We must remain vigilant about that to which we attend.  Sounds strange, but sometimes Good is Ignor-ance.

George P. Lakoff is an American cognitive linguist and philosopher, best known for his thesis that lives of individuals are significantly influenced by the central metaphors they use to explain complex phenomena. (Wikip