(Posted by Academe Blog)

Most of us are unaware of the many layered aspects of language.  The relative absence of such awareness can often cost us in ways of which we will never be aware.  When attempting to influence opinion using words (or sometimes behaviors) in the public sphere, a heightened awareness of our use of language can significantly increase the success of our efforts.  In a Feb 07, 2017 Travis Smiley interview, George Lakoff, a distinguished linguist, shared some ideas for effectively reaching the broadest spectrum of individuals.  You can also read Lakoff’s comments from July 2016 regarding the current president during the campaign.