We know from neuroscience that most thought is unconscious, carried out by neural circuitry. In Metaphors We Live By, Mark Johnson and I showed that much of that unconscious thought is metaphorical, and further, that we often live our lives according to those metaphors.

So says George Lakoff, neuroscientist and linguist. Mr. Lakoff recently posted an article in which he presents his take on the nature and implications of a primary metaphor driving the person currently occupying the oval office. Mr. Lakoff’s central premise is that POTUS 2017 operates according to the assumption “the president is the nation”. The “meaning” of the phrase itself, out of context, presents very little significance. However, the true meaning of such a metaphor only appears in the expressed attitudes and behaviors that ensue from it. Assuming the Lakoff depiction is accurate, an important question arises: how might a person who suddenly finds himself in the most power office in the world behave as a result of the validation offered by the new found title “President of the United States”? (more…)