Truth and communication represent two major themes here at seekingGood. Cognitive scientist George Lakoff has commented frequently in recent months regarding specific statement and the general presentation of the current “Loser President”. Communication can be a tricky business–all the more so when the speaker has no intention of either presenting truth or allowing the truth to be presented. Lakoff has highlighted four specific tactics (depicted below) the current president uses in his tweets. Each is designed to evade the truth in any given situation. None of them are particularly unique. However, each is a tactic well worth understanding such that you can watch for them as you read or hear anything from anyone.